You Need This
Ryan Andrej Lough
84 minutes
2025
Description
This incisive new documentary produced by Adam McKay (Don’t Look Up, The Big Short) explores how consumerism emerged from the unbridled optimism of 1950s America and evolved into a global system shaping our desires, identities, and behaviors. Conditioning the population to find meaning and status through endless consumption, this insatiable machine depletes our environment, strains our social bonds, and damages our well-being.
Reviews
"A necessary wake-up call." — Variety
Official Selection, CPH:DOX 2025
Official Selection, DocLands 2025
Official Selection, Docs Ireland 2025
Official Selection, Chagrin Documentary Film Fest 2025